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Your website should fit your content, not the other way around.

As marketers, we all agree that "Content is King." But what does that really mean? To us, it means building Content Management Systems that are designed for your business' real content. And we never start a new build without taking a holistic look at your content and creating a comprehensive Content Model.

What is a Content Model?

A Content Model is a detailed document outlining the discrete pieces of content that your business produces, especially the content that you maintain via your Content Management System (CMS).

By evaluating and documenting all of your content, we are able to map connections between attributes and identify new opportunities for content to be reused throughout your website.

In addition to finding possibilities for content to be reused rather than entered multiple places, Content Modeling provides an opportunity to ensure different content is organized and structured in the most optimal way within the CMS.

A well thought out Content Model is a major key to building a modern website optimized for SEO and a streamlined experience for end users and content editors alike.

content model and wires

Why do you need one?

Just like any piece of your business' tech stack, your CMS should be a tool that amplifies the work of your team.

When your team creates a new piece of content--whether that's a case study, article, or product detail--your CMS should provide a structure that maximizes the reusability of that content.

Building a CMS around a Content Model not only means that your content team gets a better editing experience, it also means your business' content is futureproofed.

In recent years we've seen a lot of changes in the digital marketing world, and we believe that Content Modeling is one of the best ways to be ready for the next generation of online marketing. From headless to omnichannel to chatbot customer service and beyond, a clean Content Model allows your business maximum flexibility and adapatability in the future.

Andrew and Nick working

Content Modeling will change your website redesign.

We include Content Modeling in the Discovery phase of a rebuild alongside steps like creating a technical approach and project plan.

That means that when our development team enters the implementation phase of a project, they already have a detailed map of the content types and fields the CMS needs to use to reflect the Content Model.

We find that this is a huge win for both developers and marketers. The development team gets a detailed content spec they can build to and marketers know that their new CMS is being built to handle their exact content needs.

The result is a CMS implementation tailored to fit your business' content and set your team up for success today and into the future.

UX and design planning

What's Next?

Learn about the other steps in our Website Redesign process: