MarTech Strategy & Integrations
Starting with your goals and existing technology stack, our MarTech team evaluates your existing platforms, helps you develop a marketing technology roadmap and uncovers real insight into your business.
"There is a slew of technologies powering your digital marketing - and depending on how it's configured it could really enhance it or it could just be more noise. Even worse, frequently it can mean lots of overspending on similar or entirely duplicated functionality," says Becki Dilworth, Vice President of Strategy and Marketing at BlueModus. "We try to start at the beginning, understanding the goals, how you'll measure it and what your team looks like to manage it. That quickly reveals the right technology for your company - vs. shoehorning tools that might not work for your industry, team or business goals."
CTAM engaged BlueModus to build a conversion-based site to route over 1.5 million referral leads a month to their association members.
In a smooth launch, BlueModus moved all of NJH's websites to the Kentico platform to create and maintain a best-in-class web presence.
BlueModus delivered an updated site on Kentico Xperience 12 MVC that showcased Truliant’s brand with a strong mobile-first design approach.