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SEO and content strategy is central to every project we work on

We specialize in website redesigns and content management systems – and so, understanding deeply the impact, opportunities and changing landscape of organic search, user experience and content is central to what we do.

A data-driven content strategy

Our process is simple: 

  1. Understand the concepts that are important to your users and why. 
  2. Dig into the language that is used around those concepts. 
  3. Develop a strategy to maximize your relevancy. 
  4. Ensure all best practices are set up – from URL formats to meta data to the core elements driving discoverability. 
Colleague working on whiteboard

Our approach to SEO

Though content strategy and SEO are intertwined, we prioritize and focus on a few key themes to help guide our clients through their SEO strategy: 

Discoverability: Can the site be found and crawled easily? (robots.txt, sitemaps, internal linking structures)

Experience: Does the site deliver a performant experience that I want to engage with? (core web vitals, UX best practices) 

Relevance: Is the site talking about the concepts it wants to rank for? (meta data, on-page content)

Reputation: Is the site a reputable source related to these concepts? ( PR, domain equity, social strategies, and more)

We specialize in the first three and help you navigate the last with ideas, recommendations and support. 

Data graphed on a presentation slide