Our approach to SEO
Though content strategy and SEO are intertwined, we prioritize and focus on a few key themes to help guide our clients through their SEO strategy:
Discoverability: Can the site be found and crawled easily? (robots.txt, sitemaps, internal linking structures)
Experience: Does the site deliver a performant experience that I want to engage with? (core web vitals, UX best practices)
Relevance: Is the site talking about the concepts it wants to rank for? (meta data, on-page content)
Reputation: Is the site a reputable source related to these concepts? ( PR, domain equity, social strategies, and more)
We specialize in the first three and help you navigate the last with ideas, recommendations and support.