SEO and content strategy is central to every project we work on
We specialize in website redesigns and content management systems – and so, understanding deeply the impact, opportunities and changing landscape of organic search, user experience and content is central to what we do.
A data-driven content strategy
Our process is simple:
- Understand the concepts that are important to your users and why.
- Dig into the language that is used around those concepts.
- Develop a strategy to maximize your relevancy.
- Ensure all best practices are set up – from URL formats to meta data to the core elements driving discoverability.
Our approach to SEO
Though content strategy and SEO are intertwined, we prioritize and focus on a few key themes to help guide our clients through their SEO strategy:
Discoverability: Can the site be found and crawled easily? (robots.txt, sitemaps, internal linking structures)
Experience: Does the site deliver a performant experience that I want to engage with? (core web vitals, UX best practices)
Relevance: Is the site talking about the concepts it wants to rank for? (meta data, on-page content)
Reputation: Is the site a reputable source related to these concepts? ( PR, domain equity, social strategies, and more)
We specialize in the first three and help you navigate the last with ideas, recommendations and support.
