Content Ecosystem Planning
It's no longer a CMS. It's an entire ecosystem. It's your website, your apps, your email programs, your kiosks, your intranet, and so much more. Our content architects evaluate your entire customer journey and associated content landscape along with the underlying technology stack to develop a sustainable model that's future-worthy.
"For years marketers have talked about how critical content is to their marketing - investing millions in content strategies and content development. But what's interesting is how very little they invest in the underlying content architecture. It means that they often have hundreds of pages, and thousands of blog posts - but none of it is driving real conversions," says Becki Dilworth, Vice President and Chief Marketing Officer at BlueModus. "That's really our focus. How to help customers go beyond churning content and create models that are maintainable, measurable and meaningful for their customers."
Gap needed BlueModus to create a career development portal offering resources, tools, and training for use at all their stores worldwide.
BlueModus, using agile development methods, coordinated an on-time launch for Amgen's Xgeva healthcare provider website relaunch.
In a smooth launch, BlueModus moved all of NJH's websites to the Kentico platform to create and maintain a best-in-class web presence.