The latest version of the Kentico platform has been released, and like previous major releases, it comes both highly anticipated, as well as full of exciting new features and improvements. Two major areas of enhancement for Kentico 11 are in the areas of email marketing and campaign management.
EMAIL MARKETING TOOLS
Kentico 11 features a completely redesigned Email Builder tool. It includes a drag-and-drop feature for creation of newsletters and campaigns, on par with tools provided by specialized mail programs such as Mailchimp or ConstantContact, but with the important bonus that all data and automated workflows are already included within the Kentico instance. There is also an in-browser preview view for desktop and mobile devices.
Also included are new tools within the Campaign Management interface. Digital marketers will be able to better analyze how they’re reaching their customers with new insights into campaigns and newsletters, contact touch points, and persona history. These enhanced tools will also help marketers to delve deeper into social referral traffic, to identify best-performing channels for bringing in site visitors.
Kentico’s director of product, Karol Jarkovsky, explains another valuable feature within the upcoming campaign management feature set: “A lot of other tools make you terminate existing campaigns in order to start new ones. So if you learn from your data and want to make a tweak, many platforms force you [to delete your progress and start again]. With Kentico 11, data won’t be lost in this way, as campaigns will be continuously reconfigured, not restarted."
Kentico 11 also enhances the ecommerce and marketing capabilities of the platform through several new integrations:
- Integration with UCommerce provides improved streamlined functionality for creating an ecommerce store with the platform, including expanded product management, refunds, and a new API to leverage within projects.
- Kentico 11 also features a Salesforce CRM integration. Through leveraging the sales and marketing data in both powerful platforms, this allows for more effective connection with a website audience and a better understanding of customer journeys.
- In Version 11, support of Azure Search indexes allow for integration of existing site content into Azure Search, in order to provide faster, smarter, and more customized search experiences for Kentico site users.
Our BlueModus team is excited about this latest release and its multitude of new features and capabilities. As the #1 Kentico Solution Partner worldwide, we'd be more than happy to discuss if an upgrade or migration to Kentico 11 is right for you. Contact us today to get started!