- BlueModus News
- Nov 05, 2019
United Heritage Credit Union, the premier Austin-based financial institution, is proud to announce the recent relaunch of its website (https://www.uhcu.org), built on the Kentico platform, and developed in partnership with BlueModus, Inc., the Denver-based full-service technology agency.
The project began with a collaborative discovery effort in order to fully understand UHCU’s goals and business needs, determine current site challenges, perform a thorough audience analysis, and map out how to improve the existing experience. The team then developed creative and technological solutions to support these discovery findings.
“We examined the behavior of our online users and their ability to accomplish what they came to do on our website, which brought up opportunities for improvement,” says Kevin Farley, UHCU’s AVP of Digital & Brand Experience. “The newly relaunched experience is a huge leap forward. I’m thrilled to share this greatly improved user experience with all of our members.”
Features that both current and future members will notice as part of UHCU’s new site include an expanded ability to learn about products such as home and auto loans, the implementation of the latest technologies that modern web users come to expect, as well as content personalization and other personal touches that promote UHCU’s core philosophy of "People Helping People."
“We’re proud to have developed this new website for UHCU using the latest Kentico technology,” shares BlueModus Director of Strategic Solutions Kate Kunert. “Not only do their members see the immediate benefits, but their internal team does as well. From improved SEO and ADA compliance, to better organized content management and integrations, this relaunch really sets up UHCU for both immediate and long-term success.”
BlueModus, working with the Kentico 12 platform, developed a solution that immediately upon launch, has already registered higher scores for accessibility, quality, and SEO. The website is also integrated with a marketing automation system, content AI system, personalization engine, CDP and CRM database all of which allow content managers to utilize custom messaging, targeting, next best offers and personalized display for users. A streamlined navigation, plus a strong focus on structured, re-usable content, including a widget library consisting of a multitude of custom widgets, empowers content editors to quickly create and launch fresh personalized content, which lets them consistently provide an excellent user experience for all visitors.
To learn more about United Heritage Credit Union and explore their new online experience, visit their website at https://www.uhcu.org.
Based in Denver, Colorado, BlueModus (bluemodus.com) provides technology solutions and support services that are focused on communicating effectively with businesses, consumers, and stakeholders. With 18 years of experience and thousands of online marketing projects under our belts, and as the #1 Solution Provider of Kentico worldwide, we are a team of top-flight developers focused on delivering to scale with the agility of a smaller team.
ABOUT UNITED HERITAGE CREDIT UNION
United Heritage Credit Union was established in 1957 and 61 years later serves communities within the Bastrop, Bell, Blanco, Burnet, Caldwell, Hays, Lee, Milam, Travis, Williamson, Cherokee, Gregg, Henderson, Rusk, Smith, Upshur, Van Zandt and Wood counties. United Heritage has over $1 billion in assets, more than 64,000 members and 12 locations. United Heritage is a full-service financial institution whose vision is “To Be the Financial Institution of Choice.” Through innovative technology, exemplary service standards and competitive products, United Heritage continues to be a strong force in the credit union industry. Federally Insured by NCUA. uhcu.org