- BlueModus News
- Dec 19, 2019
Congratulations to Stacy Crichton, Senior Project Manager at BlueModus, on recently passing her Kentico 11 Certified Marketer Exam, earning her the credentials of Kentico Certified Marketer. In order to achieve this accreditation, Stacy had to demonstrate her practical experience using the product as well as deep knowledge of the platform’s features and functionality.
"Going through the certification process has given me a much deeper understanding of the functionality Kentico has to offer,” shares Stacy. “As a newer member to the BlueModus family it has been very helpful for me in identifying how Kentico can further aid in meeting our clients ongoing business goals.”
A 90-minute online secure test, the Kentico 11 Certified Marketer Exam consists of 50 multiple choice questions that focus on a multitude of topics. To succeed, test takers need to understand email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, conversions, campaigns, marketing automation, content personalization, and web analytics.
“I applaud Stacy’s efforts to obtain her Kentico Marketer certification. She has done an exceptional job diving in and solidifying her knowledge of the platform,” notes Katie Tabler, BlueModus Project Management Lead. “As a certified Kentico Marketer, she will be able to lead our customers to features and functionality that will help to save them both time and project budget.”
BlueModus, as the #1 global Kentico Solution Partner, consistently prioritizes having the majority of its colleagues certified on the platform. At present including Stacy, there are 37 Kentico Certified Marketers and 48 Kentico Certified Developers on the BlueModus team.