- BlueModus News
- Feb 28, 2018
BlueModus is thrilled to announce that one of our recently launched Kentico website projects, The Investments & Wealth Institute, has earned a Top 10 Kentico Website award for February 2018. The Institute's website was a migration from Drupal to Kentico 10 EMS, and can be seen here: https://investmentsandwealth.org.
The Investments & Wealth Institute is a professional association that delivers rigorous, highly practical education, through events, continuing education courses, and acclaimed certifications. As an advanced education provider, and standards body for financial advisors, investment consultants, and wealth managers who embrace excellence and ethics, their existing CMS had a lot of issues that needed resolution. The Institute needed better organized content, as well as a more user-friendly platform that would allow management of their e-marketing and automation efforts in one place.
The newly redesigned site took advantage of nearly every Kentico feature available, and was integrated with multiple systems, including Abila, SendGrid, and a payment processing platform. Kentico's API and integration features allowed a seamless process for users to sign in and make purchases, as well easily manage their membership. The marketing capabilities available within Kentico EMS allowed the Institute to consolidate their e-marketing and automation efforts into a single platform.
The Institute's new site, in addition to receiving rave reviews from customers and staff alike, saw an immediate and significant increase in month-to-month site traffic when launched: There was a 59% increase in page views, a 48% increase in pages per session, a 17% increase in session duration, 10% decrease in bounce rate, and 10% more overall traffic.
“I couldn't be happier to see The Investments & Wealth Institute's website receive this recognition,” says BlueModus Martech Lead Nik Friedman TeBockhorst. “It's a stunning site and represents a great, collaborative, partnership between not only the Institute and BlueModus, but also with our partners at BlueKey and CatalystFire who deserve credit for the amazing design and the AMS integration, respectively.”
To read more about the Institute website, along with the other monthly Kentico winners, visit the Site of the Month page here.