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David Rector Demonstrates Kentico Marketing Expertise

Congratulations to David Rector, Web Development Lead at BlueModus, who has recently become Kentico Marketer Certified, through passing the Kentico 12 Certified Marketer Exam. To become certified, David needed to have not only deep knowledge of Kentico’s features and functionality, but also practical experience using the product.

“Preparing for, and passing, the Kentico Marketer Exam has given me a wider perspective on the tooling that Kentico provides to us and to our clients to meet their marketing needs. As a developer, I don’t often get to dive into the marketing applications Kentico offers alongside their website building tools,” says David. “Taking a deep look into the features around marketing and email campaigns has given me a new angle to look at our customers’ needs, as well as more tools in my toolbelt to build efficient and effective websites.”

The Kentico 12 Certified Marketer Exam is a secure, online test made up of 50 multiple choice questions to be completed within 90 minutes. At a high level, it focuses on many topics, including content personalization, conversions, content optimization using both A/B and MVT testing, marketing automation, content marketing, email marketing, web analytics, contact management and activity tracking, contact segmentation, campaigns, pay-per-click and search engine optimization.

“David has proven time and again that he strives to deliver the best possible solutions for our partners. Obtaining this certification is further evidence of his commitment to delivering these solutions,” shares Director of Development Josh Sherman.

As the top global Kentico Solution Partner, BlueModus prioritizes maintaining a majority of its colleagues certified on the Kentico platform. At present, with the inclusion of David, the company has 38 Kentico Certified Marketers and 47 Kentico Certified Developers on staff.

To learn more about David’s experience, please check out his profile on the BlueModus Website here. Or to find out more about the Kentico’s Certified Marketer exam, click here.

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