- BlueModus News
- Oct 21, 2020
Congratulations to Todd Reed, BlueModus Associate Solution Lead, who has recently passed his Kentico Xperience Certified Marketer Exam. To achieve this accreditation, Todd had to demonstrate his practical experience using the product as well as deep knowledge of the platform’s features and functionality. Todd is also a Kentico Xperience Certified Developer earning that certification in November 2019.
“With Kentico's many out-of-the-box features sometimes it’s hard to get hands-on experience with them all. Preparing for and passing this test helps gain an understanding and the workings of those features. Now I can put them to use quicker with more confidence,” shares Todd.
A 90-minute online secure test, the Kentico Xperience 12 Certified Marketer Exam consists of 50 multiple choice questions that focus on a multitude of topics. To succeed, test-takers need to understand email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, conversions, campaigns, marketing automation, content personalization, and web analytics.
“The technical approach and design are critical aspects of a web property project. Having a team of skilled professionals to guide you through that process is a key to success,” notes Nick Bushnell, BlueModus Director of Development. “At BlueModus we ensure our team members have the knowledge they need to fill that role for our clients. One way we help them do that is with training and certifications like Kentico Xperience Marketer which Todd has just completed.”
BlueModus, as the #1-ranked global Kentico Solution Partner, consistently prioritizes having the majority of its colleagues certified on the platform. At present including Todd, BlueModus staffs the most certified Kentico professionals with 50 Kentico Xperience Certified Marketers and 44 Kentico Xperience Certified Developers on the team.