- BlueModus News
- Apr 09, 2020
Congratulations to Matías Penela, Solution Lead at BlueModus, who recently became a Kentico Certified Marketer by passing the Kentico 12 Certified Marketer Exam. Passing this test required Matías to not only demonstrate his deep knowledge of Kentico, but also his practical experience using the product’s features and functionality. Matías is also a Certified Developer on the Kentico platform, having passed the Certified Developer exam last year.
“Kentico’s online marketing features are extensive and getting a handle on all of them is an important milestone for a CMS engineer. Matías has done that in passing his marketer test. It’s important to BlueModus and our clients to have certified colleagues engaged because they know the product inside and out,” shares Nick Bushnell, BlueModus Director of Development. “This knowledge empowers them to use the right Kentico features as part of the overall website solution.”
The Kentico 12 Certified Marketer Exam, a secure, online exam, is made up of 50 questions that must be answered within 90 minutes. From a high-level perspective, test topics include marketing automation, contact management, activity tracking, web analytics, SEO, PPC, campaigns, contact segmentation, content personalization, conversions, email marketing, content optimization, and content marketing.
“Preparing for the Marketing Exam reveals hidden gems beyond the obvious main features of Kentico EMS,” says Matías. “This allow our team to better tailor marketing solutions for our customers and drive results. I believe it can only open up more opportunities and allows me to pass on a competitive advantage to our clients.”
BlueModus, as the top Kentico Partner worldwide, continues to prioritize having a majority of its colleagues certified on Kentico. At present, BlueModus has 41 Kentico Certified Marketers, as well as 48 Kentico Certified Developers on staff. Read more about the importance of Kentico certifications here.