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Calvin Chopp Achieves Kentico Marketer Certification

We're thrilled to announce a remarkable achievement within our UX Design team here at BlueModus – the recent attainment of the Kentico Xperience Marketer certification by our UX Design Lead, Calvin Chopp. This accomplishment highlights Calvin's commitment to professional growth and underscores our company's dedication to staying at the forefront of industry knowledge and expertise.

Kentico Xperience, a robust digital experience platform, is renowned for empowering businesses to create compelling online experiences that resonate with their audiences. The Marketer certification, one of the prestigious credentials offered by Kentico, underscores an individual's mastery in leveraging the platform's tools to drive engaging, personalized, and effective marketing campaigns.

Reflecting on his accomplishment, Calvin shared, "The insights gained through the certification process have further supported my understanding of crafting user-centered experiences that deliver measurable results. I'm excited to integrate this knowledge into our projects at BlueModus."

Calvin's dedication to enhancing his skill set and passion for delivering top-tier user experiences have consistently impressed us at BlueModus. Anne Wofford, our Vice President of UX Design, shared her thoughts on Calvin's achievement: "Calvin's pursuit of the Kentico Xperience Marketer certification showcases his commitment to excellence in UX design. His ability to synergize user-centric design principles with the capabilities of the Kentico platform is an asset that elevates our team's capabilities."

The Kentico Xperience Marketer certification isn't just a mere recognition of skills; it's a testament to the expertise required to earn it. The certification process encompasses a comprehensive curriculum covering critical areas such as content personalization, lead nurturing, performance tracking, and more. This certification demonstrates an individual's ability to harness Kentico Xperience's suite of tools to drive exceptional digital experiences and results.

The certification exam assesses a candidate's proficiency in utilizing Kentico's marketing features to the fullest extent. It evaluates knowledge in areas such as:

  • Persona-Based Personalization: Crafting personalized experiences for different user segments.
  • Marketing Automation: Utilizing workflows to automate marketing tasks and communication.
  • A/B Testing and Optimization: Implementing A/B tests to improve content and campaigns.
  • Email Campaign Management: Creating and managing effective email campaigns.
  • Lead Scoring and Nurturing: Identifying and nurturing leads through their buying journey.
  • Analytics and Reporting: Measuring campaign success and making data-driven decisions.

It's worth noting that BlueModus proudly maintains the position of Kentico's #1 ranked implementation partner and employs more Kentico-certified colleagues than any other implementer worldwide. We have a longstanding partnership with Kentico and have successfully executed a range of projects on the platform. To see examples of our work, please visit our Kentico partner page and explore case studies on projects we built utilizing Kentico Xperience.

Join us in congratulating Calvin Chopp on this exceptional achievement.