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Kristina Birdsong Brings Strategy Experience to BlueModus

We are excited to welcome Bend, Oregon-based Kristina Birdsong to BlueModus as a Strategic Director. Having a conversation with Kristina, you might not guess she has a marketing background in heavy metal and (temporary) tattoos. But that’s just scratching the surface of her storied career. Her experience spans everything from strategy to SEO, project management, and virtual storefronts. At BlueModus, Kristina will work directly with clients as a product owner, strategic consultant, and account manager, helping to ensure BlueModus is proactively meeting each client’s business objectives.

“Kristina is a brilliant, seasoned strategic consultant who not only brings over 15 years of experience in digital marketing, SEO, eCommerce, and content strategy, and her client-side roles will aid in continuing to build solid, strategic partnerships with our clients. Kristina is a calm, passionate leader that I’m excited to have as part of our team,” says Grant Knowlton, BlueModus’ Managing Director.

Since 2021, Kristina has served as Director of Ecommerce and, most recently, General Manager for manufacturing company Andy by Anderson Hay. Kristina launched a new direct-to-consumer CPG brand for an established enterprise B2B business at Andy. Before Andy, Kristina worked at the digital agency Tempest Interactive as Director of Strategic Monetization, where she oversaw marketing teams tasked with SEO, content strategy, and paid digital marketing campaigns.

“I’m looking forward to being part of an agency again. I’ve missed agency life. BlueModus seems to genuinely care about employees and celebrates the achievements of the team while fully embracing a remote culture. I’m excited to be joining the team at BlueModus!” shares Kristina.