![UBB](/getmedia/43064f1e-b56b-4270-bc5e-a678af272c8e/ubb-screenshot.png)
UBB
Challenge:
United Bankers’ Bank (UBB), the first Bankers' Bank in the United States, wanted a site redesign with an innovative, customer-friendly look, improved UX, the ability to cross-sell complimentary services, improved SEO and personalization based on IP address.
Solution:
- BlueModus embraced the power of built-in Kentico features for templates, document types, categories, product relationships, media libraries, and newsletters.
- MaxMind capabilities were utilized so when a visitor hits any page on the site, they are delivered to the appropriate representative for their territory, based on their geolocated IP.
- Multiple back end roles were created, allowing UBB to operate flawlessly within banking industry rules and regulations.