Steinbach Credit Union
SCU is one of Manitoba's largest credit unions and among the top 10 in Canada – providing a wide range of products and services across their personal, business and agricultural members. As a leading financial institution in Canada, they needed a website that enabled their team to easily tell the brand story while delivering a unique experience to their different members.
The biggest challenge SCU faced was easily making updates to frequently changing content (like rates) with a small marketing team. The previous site also struggled from a performance perspective, facing many challenges related to Core Web Vitals and overall speed.
SCU has seen some very positive results since launching:
- Significant improvements in overall Performance, Core Web Vitals and Accessibility. The site currently hovers around 96 in Lighthouse (compared to a previous score of 44). It experienced a whopping 50% improvement in page download time.
- The redesign also drove some key experience improvements, with bounce improving by 84% for organic search traffic and 41% for direct traffic – indicating a much more engaged and targeted user base.
"BlueModus is an amazing extension and partner to our internal team. We know we can rely on them to provide solid guidance and advice and to deliver an exceptionally high quality of work. I appreciate their collaborative approach, deep technical knowledge, creative thinking, and transparency. They make my job easier and make my team look good… what more could you want in a digital partner?" Barrett Peitsch, Director, Digital at Steinbach Credit Union