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Retail Industry Leaders Association

Retail Industry Leaders Association


RILA’s site design did not align with its audience’s needs. It was outdated, had challenging, clunky navigation, and was limited in its ability to edit site content or use personalization. The existing site also struggled in terms of analytics and testing capabilities.


  • BlueModus, in a migration from SharePoint to Kentico 12 MVC EMS, designed and developed a brand new site, which won an a a 2019 Kentico Site of the Year award.
  • The new Kentico EMS platform offered a comprehensive CMS as well as advanced marketing and personalization functionalities.
  • Positive results include a strong increase in user time on site, decreased bounce rates, plus the flexibility of the Kentico 12 MVC editing experience has been a huge time saver for the customer.
"I have worked with BlueModus to develop and design multiple sites for our organization. I highly recommend BlueModus for the quality and professionalism that we experienced every step of the way! Their honesty, communication, follow-through, and development knowledge are unbeatable and far exceeded our expectations. In the end, they built us beautiful sites that are not only award-winning but embodies who we are as a company. You can rest comfortably knowing that BlueModus is a partner on your side. We look forward to continuing our work with them for years to come." Talana Lattimer, Senior Director, Multimedia & Creative Services at Retail Industry Leaders Association