Challenge

InnovAge’s current site had a lot of great information, but was hard to navigate. Functionally, the site was outdated and did not drive leads. They needed a better conversion and sales funnel. Additionally, in four states and looking to expand, they needed a system that would personalize content to their different audiences. 

Solution

• Kentico was used as a .NET platform that could integrate with several required systems, as well as provide the marketing and personalization tools InnovAge desired.
• Geolocation was implemented to allow personalization of site content based on the provider region detected for each visitor.
• Site engagement is way up after launch, with a 51% increase in page views, and 77% increase in pages per session.
• The site was awarded Best Healthcare Site in Kentico's Annual Site of the Year Awards.