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Blue Rhino

Blue Rhino


Blue Rhino, the leading propane dealer in the U.S, had a site that was not mobile-friendly. The Location Finder, their most important site tool, was not properly prioritized, and didn’t work on their mobile site. Plus, hard-coded site text made editing content a tough chore. 


  • The location finder was overhauled, including implementing a one-click approach for users to get directions to the nearest Blue Rhino retailer.
  • Template-based widgets were utilized to allow content editors to easily keep the site updated.
  • The site was re-engineered for a better, responsive user experience, with no more than three levels deep of content. 
  • Site performance was improved dramatically, with page load times reduced from 3-4 seconds to around 300-400 ms.