Challenge

BB&K Law wanted to migrate to Kentico Xperience as its CRM solution since it was already using this platform as its CMS. Additionally, BB&K Law wanted to reduce the number of steps its content editors were taking from creating their Insights on the CMS and then recreating as an email campaign. BB&K Law wanted to set-up a marketing automation flow that would funnel new subscriptions into the correct marketing group. And finally, BB&K Law wanted to begin leveraging the Kentico email solution to send their marketing emails.

Solution

• Utilizing Kentico Xperience, BlueModus created a Marketing automation flow for BB&K Law where a new user will complete their subscription form with selected frequency and the new contact will be placed into the accurate contact group.
• BlueModus created automation where if a new Insight, Webinar, Event, or almost any page is created, the BB&K Law editors can select to create an email with that same content. The editors are then able to edit that email further or simply select to send it to the appropriate contact groups.
• BlueModus created several widgets that BB&K Law can leverage to send ad-hoc emails as well as their automated ones