Challenge

Ball Corp. is traditionally more of a B2B facing business, so their existing website was built to serve that audience. The Ball Aluminum Cups Team needed a microsite that was more consumer-facing with a design that spoke to the personas they were targeting. They needed a simple solution that would work with a few content editors and allow for quick changes. Most of all, they needed a site that could be completed on a very aggressive timeline to meet their 2020 marketing plan and the start of the online ordering through Amazon.

Solution

• Kentico Experience’s MVC architecture allowed BlueModus to quickly develop a fully functional microsite in a compressed timeline and budget.
• The ability to quickly build a complex content model and expose powerful widgets within the CMS enabled Ball Corp’s content editors.
• The entire project from the start of design to build took only four weeks with training and content authoring quickly following.