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Amgen - Xgeva

Amgen - Xgeva


Pharmaceutical giant Amgen needed to completely reimagine the marketing of Xgeva to healthcare providers, including new materials, design, and website to relaunch with a companion patient website.


  • The overhaul was a constantly morphing project, in which content and design had not yet been vetted by medical, legal, or regulatory teams
  • BlueModus met rigorous deadlines and challenges through collaboratively working with Amgen’s other agencies, scaling our team at a moment’s notice
  • Using agile development methods, BlueModus coordinated an on-time launch, timed simultaneously with Amgen's patient-facing version of the site