Challenge

Pharmaceutical giant Amgen needed to completely reimagine the marketing of Xgeva to healthcare providers, including new materials, design, and website to relaunch with a companion patient website.

Solution

• The overhaul was a constantly morphing project, in which content and design had not yet been vetted by medical, legal, or regulatory teams
• BlueModus met rigorous deadlines and challenges through collaboratively working with Amgen’s other agencies, scaling our team at a moment’s notice
• Using agile development methods, BlueModus coordinated an on-time launch, timed simultaneously with Amgen's patient-facing version of the site