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Pursuing exceptional user experiences is a continuous journey in the ever-changing digital world. At BlueModus, we recognize the importance of not only the user experience but also the experience of those behind the scenes - the content editors. AJ Pope, our UX Design Lead, recently achieved a significant milestone in enhancing this dual focus by earning his Kentico Xperience Marketing Certification.
Kentico Xperience is an all-encompassing marketing platform that marries content management, digital marketing, and e-commerce. For a UX designer like AJ, understanding this platform is crucial in creating websites that are not only user-friendly but also efficient for content editors.
Content editors are pivotal in keeping a website dynamic and engaging. They face the challenge of regularly updating content and managing the website without getting entangled in complex technicalities.
AJ’s journey to certification involved an in-depth exploration of Kentico Xperience’s capabilities, focusing on its utility for both end-users and content editors. “Achieving this certification wasn’t just about enhancing my design skills. It was about understanding the tools that make life easier for content editors. The real magic in UX design lies in creating experiences that are as delightful to manage as they are to navigate,” explains AJ.
With his newly acquired expertise, AJ is now even more adept at planning, wireframing, and designing websites. His approach ensures a seamless experience for both users and content editors. This involves intuitive navigation, customizable templates, and user-friendly interfaces, which are essential for content editors who work behind the scenes.
Anne Wofford, VP of UX Design, notes the broader impact of AJ’s achievement: “AJ’s certification elevates our team’s ability to create digital experiences that are not just visually stunning but also incredibly functional for those who keep our websites fresh and engaging.”
For our clients, this translates into a dual benefit. End-users enjoy engaging, seamless interactions, while content editors appreciate the ease and efficiency of managing the website. AJ’s expertise in Kentico Xperience ensures that our clients’ websites are not only powerful and flexible but also manageable, reflecting positively on their brand and objectives.
AJ’s certification sets a new standard for our projects at BlueModus. It serves as an educational cornerstone, guiding us in creating efficient, editor-friendly platforms. This knowledge is key to developing robust and satisfying experiences for everyone involved with a website, both in front and behind the scenes.
AJ Pope’s Kentico Xperience certification is more than a personal accomplishment; it reflects BlueModus’ commitment to excellence in all aspects of digital experience. By focusing on both the user and content editor experience, AJ is establishing new benchmarks in creating holistic, dynamic websites that cater to the needs of all users efficiently and effectively.