We are honored to welcome Ethan Koehler to the BlueModus team as our newest Managing Director. With over two decades of experience in digital strategy, user experience, and technology leadership, Ethan brings a deep understanding of what it takes to lead high-performing teams and deliver impactful web solutions. 

In his new role at BlueModus, Ethan will lead one of our five project teams, ensuring seamless collaboration, strategic planning, and efficient execution across multiple clients. He will play a pivotal role in mentoring and supporting team members, proactively identifying risks, and optimizing delivery workflows to drive client success. With his experience in full lifecycle website management, UX strategy, performance analytics, and integrated marketing, Ethan is well-equipped to help our clients achieve their digital goals. 

Most recently, Ethan served as Vice President of Digital Experience & Technology at Hanson Dodge, where he led solution strategy and delivery for a portfolio of enterprise website projects. His expertise spans Sitecore, Kentico, Optimizely, Shopify, WordPress, and other CMS and eCommerce platforms, making him a valuable addition to our team. Prior to Hanson Dodge, he was Director of eCommerce at Gaiam Inc., overseeing digital marketing, technology strategy, and performance optimization. 

Tiffany Silvera, Vice President of Delivery at BlueModus, shared her enthusiasm for Ethan joining the team, saying, “Ethan is a natural leader who understands the intersection of technology, strategy, and user experience. His ability to build strong relationships, guide teams, and optimize processes will be a tremendous asset to both our clients and our team. We’re excited to have him on board!” 

Ethan holds an MBA from Marquette University and a bachelor’s degree in management computer systems from UW-Whitewater. He is passionate about fostering a culture of growth and continuous learning, ensuring teams have the support they need to deliver high-quality, impactful solutions. 

Please join us in giving Ethan a warm welcome to the BlueModus Team!