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Matías Penela Becomes a Certified Kentico Xperience Marketer

At BlueModus, we place a high value on continuous learning and professional development. We are excited to announce that Matías Penela, Senior Solution Lead, has successfully achieved his Kentico Xperience Marketer certification. This certification confirms Matías’ ability to leverage the Kentico Xperience platform to drive marketing success. 

Kentico Xperience is renowned for its comprehensive features that support content management, digital marketing, and e-commerce. Matías had to demonstrate a thorough understanding of the platform to earn this certification. He showcased his skills in understanding detailed settings and out-of-box online marketing features, analyzing website traffic using built-in and custom reporting, and mapping digital marketing tactics to Xperience features. Additionally, Matías defined customer segments with Personas, Lead Scoring, and Contact Groups, utilized Xperience Email Marketing, and defined seamless marketing campaigns. He also optimized content using A/B Testing, personalized content with available features, and defined advanced Marketing Automation processes, proving his comprehensive understanding of digital marketing. 

Matías commented on his achievement, saying, “I’m thrilled to have earned this certification. It’s a valuable addition to my skill set and will enhance our solutions to our clients.”  

Nick Bushnell, Development Director at BlueModus, praised Matías: “Matías’ commitment to continuous learning is commendable. His certification as a Kentico Xperience Marketer will further strengthen our team’s capabilities.” 

Matías’ new certification is a testament to his hard work and dedication to providing exceptional marketing solutions. At BlueModus, we believe that investing in our team’s professional growth is essential to our success and the success of our clients.