We are delighted to share that Chris Trumbull, Strategic Director at BlueModus, has recently earned his Kentico Xperience Marketer certification. This certification underscores Chris’s expertise in implementing digital marketing strategies using the Kentico Xperience platform. 

Kentico Xperience is a powerful digital experience platform that combines content management, digital marketing, and e-commerce capabilities. Earning this certification required Chris to demonstrate his proficiency in various areas of the platform. He mastered the detailed settings and online marketing features, analyzed website traffic using built-in and custom reporting, and mapped digital marketing tactics to Xperience features. Chris also defined customer segments with Personas, Lead Scoring, and Contact Groups, utilized Xperience Email Marketing, and defined seamless marketing campaigns. He optimized content using A/B Testing, personalized content with available features, and defined advanced Marketing Automation processes, all while proving his comprehensive understanding of digital marketing. 

Chris shared his thoughts, saying, “I’m excited to have earned the Kentico Xperience Marketer certification. It’s a valuable asset that will help me drive better marketing outcomes for our clients.” Becki Dilworth, Chief Strategy Officer at BlueModus, commented, “Chris’ dedication to professional development is impressive. His certification as a Kentico Xperience Marketer will enhance our strategic approach to digital marketing.” 

Chris’ accomplishment is a significant milestone that highlights his commitment to excellence. At BlueModus, we firmly believe that investing in our team’s professional development is key to delivering the best possible service to our clients.