UBB

Challenge:

United Bankers’ Bank (UBB), the first Bankers' Bank in the United States, wanted a site redesign with an innovative, customer-friendly look, improved UX, the ability to cross-sell complimentary services, improved SEO and personalization based on IP address. 

Solution:

• BlueModus embraced the power of built-in Kentico features for templates, document types, categories, product relationships, media libraries, and newsletters.
• MaxMind capabilities were utilized so when a visitor hits any page on the site, they are delivered to the appropriate representative for their territory, based on their geolocated IP. 
• Multiple back end roles were created, allowing UBB to operate flawlessly within banking industry rules and regulations.