LivaNova

LivaNova has expanded its reach to more than 100 countries over the past several years - and with that growth came an increasingly complex digital ecosystem, with multiple platforms, siloed teams, and fragmented content operations.

LivaNova is a global medical technology company delivering innovative treatments for conditions affecting the head and heart. Each of its brands had built a strong digital presence over time, including meaningful SEO equity. But managing that presence across disparate systems created inefficiencies and limited their ability to deliver a cohesive experience.

In our partnership with LivaNova, we set out to unify the brand identity and consolidate the digital footprint onto a single platform, without losing the strength of LivaNova's established local and brand-level presence.

The Challenge: 

• Create a cohesive, trusted experience for patients, caregivers, and providers

• Ensure security and compliance in a highly regulated healthcare environment

• Empower global marketing teams to manage content independently by product and therapeutic area

• Establish and enforce consistent brand standards across all sites

• Enable non-technical editors to update content with ease

To meet these needs, LivaNova implemented the Kentico digital experience platform, prioritizing security, flexibility, and long-term stability.

The solution supports a multilingual, global experience tailored to diverse audiences. Features like the "Find a Doctor" application connect users with local care providers while capturing valuable insights through built-in analytics. Robust GDPR and cookie consent capabilities ensure patient data is protected while still enabling thoughtful personalization.

From an operational perspective, the shift was transformative. Marketing teams now work within an intuitive Page Builder, allowing them to create and preview content in real time without technical support. Structured content models streamline the creation of testimonials and articles, while the drag-and-drop Form Builder makes it easy to deploy new forms as needed.

Behind the scenes, advanced workflows and versioning provide the governance required for a large, distributed team. The result is a balance of control and autonomy, ensuring brand consistency, regulatory compliance, and efficient collaboration across regions.

The Results

The impact has been significant. Consolidating all subsidiary brands under a single domain more than doubled sessions and users within a year. Organic traffic increased by 200%, while direct and other traffic sources grew by 50%. Performance improvements were equally notable, with a 20% increase in average page load speed and a 40% improvement in download times.

LivaNova’s transformation is a strong example of how to simplify complexity at scale, creating a unified digital foundation that supports both global consistency and local relevance.