MarTech

Articles about MarTech

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  • Martech

  Azure Data & Analytics Services

  • BlueModus News
  • Mar 09, 2022

  Google Analytics is where many businesses start if you want to do more with your data and analysis. Yet, if you’re looking to move past simple reporting and into deep analysis, learning more about advanced data and analytics platforms like Azure’s Data and Analytics services is the next step. Our MarTech, Director, can help you steer your way through Azure’s Data and Analytics Services.

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  • Martech

  Using Google Tag Manager’s Cookie Consent Mode

  • BlueModus News
  • Jan 19, 2022

  Learn how to use Google Tag Manager’s Consent Mode beta, an easier way to implement your organization’s Cookie Consent policy in a more efficient and integrated fashion.

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  • Martech

  Data Lakes versus Data Warehouses

  • BlueModus News
  • Oct 27, 2021

  The term Big Data was first coined in 2005 by Roger Mougalas to refer to massive amounts of online data that were nearly impossible to process.  Enter the concepts of Data Lakes and Data Warehouses.  Depending on your familiarity, the critical thing to keep in mind is the two concepts on how to store and process data are similar but have some significant differences.  

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  • Headless CMS
  • Content Modeling
  • Martech

  How to Optimize your CMS for Google’s Core Web Vitals

  • BlueModus News
  • Aug 25, 2021

  As Google’s Page Experience update rolls out through 2021, optimizing for Core Web Vitals has risen in popularity. Yet as user experience, especially on mobile, becomes more ingrained in Google’s algorithm, many organizations have begun struggling with how they can insert Core Web Vitals into their standard SEO checklist and audits.   

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  • Headless CMS
  • Content Modeling
  • Martech

  How to Prepare your Website for the Cookieless Web

  • BlueModus News
  • Aug 16, 2021

  While the approaching cookieless web has apparent implications for advertising, inbound marketers who want to understand their customer journey from the prospect to the customer should also take steps to prepare.  We’ve laid out the website considerations inbound marketers should be making as the cookieless web nears.

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  • Headless CMS
  • Content Modeling
  • Martech
  • Kentico

  6 Steps towards Creating a Collaborative Content Model

  • BlueModus News
  • Jul 26, 2021

  A caveat of content modeling that often gets overlooked is that, when done well, it’s done collaboratively.  Our Content Modeling Expert, Brandon Hess, shares 6 steps to creating a collaborative content model.

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  • Martech

  Web Accessibility – Designing for a Screen Reader

  • BlueModus News
  • Jul 19, 2021

  Using a screen reader to navigate and consume the content on a website often builds empathy in how frustrating the experience can be and what elements can create obstacles in delivering a delightful, accessible experience for your users. Our Web Accessibility Expert, Brandon Hess, reviews common issues screen reader users encounter and how you can resolve them.

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  • Martech

  What Tools Should You Be Using for Web Accessibility?

  • BlueModus News
  • Apr 26, 2021

  There are a ton of accessibility checkers available.

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  • Martech

  Top 6 Unexpected Things I Learned about ADA Web Accessibility Lawsuits in 2020

  • BlueModus News
  • Feb 01, 2021

  We are seeing more and more ADA web accessibility lawsuits across the U.S. What does this mean for you and your website? 

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  • Martech

  ADA & SEO: Why this Alphabet Soup Tastes Better Together

  • BlueModus News
  • Jan 25, 2021

  SEO, ROI, CPM - are ingredients in the alphabet soup that marketers use every day. 

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  • Martech

  Web Accessibility Using a Content Management System

  • BlueModus News
  • Jan 06, 2021

  Accessibility is an increasingly important consideration when searching for a new content management system (CMS), but what may be surprising is just how little the CMS itself matters.

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  • Martech

  WCAG 2.2 Updates: Things That Should Not Have to Be Said in 2020, But Are Still Being Said

  • BlueModus News
  • Nov 18, 2020

  The new WCAG (Web Content Accessibility Guidelines) 2.2 updates are postponed until Summer 2021, but BlueModus’ Accessibility Expert takes a look at the draft and offers advice on updates you may want to start following now on your website.

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  • Martech

  4 Key Takeaways from WebAIM’s 2019 Screen Reader User Survey

  • BlueModus News
  • Nov 13, 2020

  WebAIM has been conducting surveys on web accessibility for years, including a survey of Screen Reader users since 2009. The latest survey performed was published in September 2019. 

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  • Martech

  Leveraging Kentico Marketing Automation in a GDPR & CCPA World 

  • Mike Wills
  • Jul 16, 2020

  Step-by-step tips on using Kentico's Marketing Automation functionality with and without cookie consent from the user. 

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  • Martech

  7 things to do when you set up GA

  • BlueModus News
  • Sep 08, 2016

  Today I'd like to share seven best practices I follow when setting up GA on every new property.

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  • Martech

  The Future of Strategy: Technology

  • Brant Cline
  • May 06, 2016

  It's crucial to have someone in your company's corner to help navigate your technology strategy: all the technologies, vendors, and integrations necessary to pull together a full-featured and effective marketing strategy.

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  • Martech

  A MarTech AdoptionSmart Growth Roadmap

  • Brant Cline
  • Feb 03, 2016

  Today I'll be explaining  about how businesses might plan for their growth of their MarTech operations over time.