- BlueModus News
- Jul 02, 2021
Congratulations to BlueModus’ Senior QA Engineer, Alex Serran, who recently passed his Kentico Xperience Marketer Exam. The Xperience Certified Marketer exam helps individuals demonstrate their comprehensive understanding and in-depth expertise in defining and running practical marketing activities using Xperience’s digital marketing features. The exam shows that you can select, define, run, and maintain successful digital marketing projects. In addition to the Xperience’s features, the exam also covers a wide range of digital marketing in general, including – content marketing, pay-per-click advertising, email marketing, and search engine optimization. The exam itself is a 90-minute online secure test that consists of 50 multiple-choice questions.
Kentico Xperience is part of the Kentico Software product suite. It is their content management, digital marketing, and commerce tools in a single solution for creating engaging digital experiences across channels, on-premises, or in the cloud. Kentico Xperience is built for marketers. A large portion of the platform focuses on delivering and optimizing real-time customer-centric marketing campaigns across multiple channels using personalization, marketing automation, contact management, lead scoring, email marketing, A/B, multivariant testing, and web analytics. BlueModus implements hundreds of websites, intranets, and webstores for clients utilizing Kentico Xperience each year.
“The Kentico Marketer Certification course helped me understand how our clients are utilizing Kentico features; as a QA Engineer, it’s very beneficial to know expected results and user flows in the system,” Alex shared.
To serve as valuable consultants to our clients, BlueModus requires all of its’ Quality Assurance Team Members to maintain their credentials as Kentico Xperience Marketers. This ensures they know how to best use the platform out of the box, just as a content editor or marketer does, just as our clients use the platform.
“Alex keeps his skills updated because of his commitment to customers. With the marketer certification, he will help them get the most value from their solutions,” says BlueModus’ Director of Development Mike Wills.
As the #1 ranked Kentico Solution Partner worldwide, BlueModus works hard to give our colleagues the time and support needed to become certified on all Kentico Software’s products and feels this provides tremendous value to our clients and their projects. With Alex’s addition, 61 BlueModus colleagues hold an Xperience Marketer Certification, and 45 colleagues have an Xperience Developer Certification - more than any other Kentico Solution Partner. You can learn more about our commitment to Kentico certifications and client projects implemented on Kentico by visiting our website.