- BlueModus News
- Feb 19, 2021
Congratulations to BlueModus’ Quality Assurance Lead, Matt Emge, who recently passed his Kentico Xperience Marketer Exam, to re-certify his credentials as a Kentico Xperience Certified Marketer. Kentico Xperience is part of the Kentico Software product suite. It is their content management, digital marketing, and commerce tools in a single solution for creating engaging digital experiences across channels, on-premises, or in the cloud.
Article Copy: Congratulations to BlueModus’ Quality Assurance Lead, Matt Emge, who recently passed her Kentico Xperience Marketer Exam, to re-certify her credentials as a Kentico Xperience Certified Marketer. Kentico Xperience is part of the Kentico Software product suite. It is their content management, digital marketing, and commerce tools in a single solution for creating engaging digital experiences across channels, on-premises, or in the cloud.
Kentico Xperience is built for marketers. A large portion of the platform focuses on delivering and optimizing real-time customer-centric marketing campaigns across multiple channels using personalization, marketing automation, contact management, lead scoring, email marketing, A/B, multivariant testing, and web analytics. BlueModus implements hundreds of websites, intranets, and webstores for clients utilizing Kentico Xperience each year.
“The Kentico Xperience Marketer certification is a vital credential for BlueModus employees. It ensures that they understand how marketers work with the CMS to deliver the best possible solutions for these users. Matt’s hard work in gaining this certification is evidence of his dedication to keeping his skill set and knowledge up-to-date,” says BlueModus’ Director of Innovation, Josh Sherman.
BlueModus requests all its’ Quality Assurance Team to maintain their credentials as Kentico Xperience Marketers because we want them to be valuable testers for our clients by understanding the platform out of box features. This helps ensure they know how to test projects leveraging the platform as a content editor or marketer, just like our clients. The Xperience Certified Marketer exam helps individuals demonstrate their comprehensive understanding and in-depth expertise in defining and running practical marketing activities using Xperience’s digital marketing features. The exam shows that you can select, define, run, and maintain successful digital marketing projects. In addition to the Xperience’s features, the exam also covers a wide range of digital marketing in general, including – content marketing, pay-per-click advertising, email marketing, and search engine optimization. The exam itself is a 90-minute online secure test that consists of 50 multiple-choice questions.
“It’s a tough test. I wouldn’t say I like it one bit, but I’m committed to BlueModus, and as a company, we are committed to Kentico and keeping our competitive edge. So it’s absolutely worth it,” Matt shared.
As the #1 ranked Kentico Solution Partner worldwide, BlueModus works hard to give our colleagues the time and support needed to become certified on all Kentico Software’s products and feel this provides tremendous value to our clients and their projects. With Matt’s addition, 48 BlueModus colleagues hold an Xperience Marketer Certification, and 45 colleagues have an Xperience Developer Certification - more than any other Kentico Solution Partner. You can learn more about our commitment to Kentico certifications and client projects implemented on Kentico by visiting our website.