- BlueModus News
- May 07, 2020
Congratulations to Marina Hand, Senior Project Manager at BlueModus, on recently passing her Kentico 12 Certified Marketer Exam, which has earned her the credentials of a Kentico Certified Marketer. In order to achieve this, Marina demonstrated her practical experience using the platform as well as deep knowledge of Kentico’s features and functionality.
"The Kentico certification process gave me the appreciation for how our clients utilize the online marketing, content management, and content personalization features available in Kentico to meet their business needs and goals,” says Marina. “I now feel familiar and confident with the platform’s features and how back-end development ties into all the available functions that customers have access to within their sites.”
As a 90-minute online secure test, the Kentico 12 Certified Marketer Exam consists of 50 multiple choice questions that focus on a variety of topics. To succeed, test takers need to understand contact management and activity tracking, content optimization using both A/B and MVT testing, content marketing, email marketing, search engine optimization, pay-per-click, contact segmentation (such as contact groups, personas, and scoring), conversions, campaigns, web analytics, marketing automation, and content personalization.
“Marina has done a fantastic job since joining the BlueModus team, and her earning the Kentico Marketer Certification is an example of her commitment to doing everything possible to ensure her projects are successful,” notes Mark Baryol, BlueModus Project Management Lead.
As the top Kentico Solution Partner worldwide, BlueModus prioritizes having the most Kentico-certified colleagues in the industry. At present, BlueModus is proud to retain 44 Kentico Certified Marketers and 48 Kentico Certified Developers on its staff.