- BlueModus News
- Feb 01, 2021
Congratulations to BlueModus Project Manager, Lara Innamorati, who became a Kentico Xperience Certified Marketer in January 2021. This is Lara’s second Kentico certification having originally earned her Kentico Kontent Business Qualification in December 2020. Kentico Xperience is part of the Kentico Software product suite and is their content management, digital marketing, and commerce tools in a single solution for creating engaging digital experiences across channels, on-premises or in the cloud.
Kentico Xperience is built for marketers and a large portion of the platform focuses on delivering and optimizing real-time customer-centric marketing campaigns across multiple channels using personalization, marketing automation, contact management, lead scoring, email marketing, A/B, multivariant testing, and web analytics. BlueModus implements hundreds of websites, intranets, and webstores for clients utilizing Kentico Xperience each year.
“I applaud Lara's dedication to her clients and team by obtaining her second Kentico certification so quickly. She is well positioned to dive into the Kentico platform to ensure success across the varied projects at BlueModus. Nice work, Lara,” says BlueModus’ Vice President of Delivery, Jesse Hormachea.
BlueModus requests all its’ Project Management Team to become certified Kentico Xperience Marketers because we want them to be valuable consultants to our clients by understanding the out of box features of the platform. This helps ensure they know how to use the platform as a content editor or marketer, just like our clients. The Xperience Certified Marketer exam helps individuals demonstrate their comprehensive understanding and in-depth expertise in defining and running effective marketing activities using Xperience’s digital marketing features. The exam shows that you can select, define, run, and maintain successful digital marketing projects. In addition to the Xperience’s features, the exam also covers a wide range of digital marketing in general including – content marketing, pay-per-click advertising, email marketing, and search engine optimization. The exam itself is a 90-minute online secure test that consists of 50 multiple-choice questions.
"I am excited to use the knowledge, gained through my certification, to help my clients find the best possible solution. I look forward to providing them support and insight on various Kentico Xperience projects,” Lara shared.
As the #1 ranked Kentico Solution Partner worldwide, BlueModus works hard to give our colleagues the time and support needed to become certified on all Kentico Software’s products, as well feel this provides tremendous value to our clients and their projects. With the addition of Lara, 47 BlueModus colleagues hold an Xperience Marketer Certification, and 45 colleagues hold an Xperience Developer Certification - more than any other Kentico Solution Partner. You can learn more about our commitment to Kentico certifications and client projects implemented on Kentico by visiting our website.