- BlueModus News
- Apr 10, 2018
Congratulations to Jason Beattie, Digital Marketing Manager at BlueModus, who has recently passed his Kentico 10 Certified Marketer Exam.
“At BlueModus, we are proud to use the latest functionality within Kentico for our own marketing efforts,” Becki Dilworth, Vice President of Marketing and Strategic Solutions said. “It’s crucial for Jason and the members of our Strategy Team to be certified – so as to ensure that we’re making the best use of all the great Kentico features.”
The Kentico 10 Certified Marketer Exam is a secure, online exam that consists of 50 questions that must be completed within 60 minutes. Test takers must have not only knowledge of Kentico’s features and functionality, but also be able to demonstrate practical experience using the product. From a high-level perspective, the test focuses on web analytics, contact management and activity tracking, contact segmentation (such as contact groups, personas, and scoring), content personalization, conversions, content optimization using both A/B and MVT testing, email marketing, campaigns, marketing automation, content marketing, pay-per-click (PPC) and search engine optimization (SEO).
“Since we not only recommend Kentico to many of our clients, but also use it for our own website and marketing efforts, I’ve found it extremely valuable to enhance my expertise of the platform’s broad set of features well enough to be able to earn this certification,” says Jason Beattie. “It really helps me in my day-to-day work to have deep knowledge of all the tools that Kentico offers.”
BlueModus, as the current #1 Kentico Solution Partner in the world, maintains a priority of having a high number of its colleagues certified on the Kentico platform. At present, BlueModus currently boasts 8 Kentico Certified Marketers, as well as 15 Kentico Certified Developers.