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Jana Waterworth Joins BlueModus as Strategic Director

We are pleased to announce that Jana Waterworth has joined the team as Director of Strategic Solutions, working remotely from Tampa, FL. Jana has led Digital Marketing strategies & MarTech stack implementations for national non-profits and global consumer brands for over 15 years. Her expertise with leading cross-functional teams has provided her valuable experience in understanding technology needs to solve business challenges. At BlueModus, Jana is focused on maintaining and growing mutually valuable relationships with our clients. 

“Jana has such a passion for digital strategy – it’s almost contagious,” Becki Dilworth, Vice President & Chief Strategy Officer at BlueModus, says. “I’m so excited to see the kind of deep strategic thinking she’ll bring to our clients and team.”  

Since 2019, Jana has been self-employed as a Digital Marketing Consultant working with Mysamaris Inc., a boutique agency, to help define growth tactics, brand strategy, digital communications, and social marketing strategy for small- to medium-sized clients. From 2017 to 2019, Jan was Director of Digital Business for Lansinoh Laboratories, a global leader of premium products for breastfeeding mothers. At Lansinoh, she defined the direct-to-consumer e-commerce strategy across multiple digital channels. Jana’s experience also extends into non-profit, having served as Director of Marketing at Women for Women International, an international non-profit providing sustainable training services and knowledge rights to marginalized women in war-torn countries from 2013 to 2017. 

“The leadership and talent at BlueModus had me amazed immediately. In addition, their commitment and success in treating employees like family are incredibly uplifting and motivating!” says Jana.  



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