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Latest Articles by Brandon Hess

Brandon Hess    |    MarTech Director

Over the past 15 years, Brandon has built a digital strategy career within the marketing and agency industries. His focus has always been providing data-driven, actionable recommendations that focus on merging strategy and technology. Bradon joined BlueModus in 2018, and now he leads our MarTech practice. His primary focus is helping streamline our clients’ marketing processes using automation and technology. He is also a whiz at analyzing web data to help our clients make strategic decisions with their marketing. When he is not working, you will find Brandon partaking in what he calls all things geek, which includes tabletop roleplaying Games like Dungeons & Dragons, sci-fi & fantasy literature, Star Wars, and comics. But he does get outside on occasion to bike and enjoy the outdoors with his wife and two sons. He also has a passion for finding new music, restaurants, creative writing, costumes, comedy, and making my kids laugh.

  • Web Accessibility – Designing for a Screen Reader

    Web Accessibility – Designing for a Screen Reader

    Using a screen reader to navigate and consume the content on a website often builds empathy in how frustrating the experience can be and what elements can create obstacles in delivering a delightful, accessible experience for your users. Our Web Accessibility Expert, Brandon Hess, reviews common issues screen reader users encounter and how you can resolve them.

  • Benefits of Headless CMS Content Modelling in Traditional Platforms

    Benefits of Headless CMS Content Modelling in Traditional Platforms

    Despite the apparent synergy between Content Modeling and a Headless CMS, organizations using a traditional CMS can still absolutely benefit from adopting a content modeling approach.  BlueModus’ MarTech Director, Brandon Hess, gives a 101 on the importance of creating a solid content model for your website.

  • WCAG 3.0 – What to Expect

    WCAG 3.0 – What to Expect

    For many at work maintaining accessibility, this year began with understanding the changes in WCAG 2.2. Yet, with the announcement of WCAG 3.0, many organizations are trying to ensure they’re preparing for the multitude of changes WCAG 3.0 will bring.  

  • What to Prepare For: Migrating to Kentico Xperience MVC

    What to Prepare For: Migrating to Kentico Xperience MVC

    While the advantages Kentico Xperience MVC has over Portal Engine are vast, making sure your organization is fully prepared for migrating from Portal Engine to MVC makes those advantages stand out even brighter.

  • Five Data Points You Should Reference Before Your Next Redesign

    Five Data Points You Should Reference Before Your Next Redesign

    For most, if you mention you’re considering embarking on a website redesign, the discussion will, more often than not, steer towards the creative aspects of it.  Debates around newly available technology, tours of hopeful sketches and mockups, and discussions around aesthetics and the user experience.  Yet, behind nearly every planned redesign, whether it be iterative or a complete overhaul, the hypothesis that the current website’s performance could be improved.   Regardless of whether a redesign was primarily driven by instinct or by data, every redesign, at some point, falls back on data points to prove whether your redesign performed as expected.

  • Component Based Design and Why Your Website Needs It

    Component Based Design and Why Your Website Needs It

    Component Based Design is a shift in mindset for most organizations but implemented correctly, it can quickly turn your website design process into an efficient, flexible, and scalable content powerhouse. 

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