- BlueModus News
- Sep 13, 2021
Congratulations to BlueModus’ MarTech Director, Brandon Hess, who recently passed his Kentico Xperience Marketer Exam to re-certify his credentials - Kentico Xperience Certified Marketer. The Xperience Certified Marketer exam helps individuals demonstrate their comprehensive understanding and in-depth expertise in defining and running practical marketing activities using Xperience’s digital marketing features. The exam shows that you can select, define, run, and maintain successful digital marketing projects. In addition to the Xperience’s features, the exam covers a wide range of digital marketing in general, including – content marketing, pay-per-click advertising, email marketing, and search engine optimization. The exam itself is a 90-minute online secure test that consists of 50 multiple-choice questions.
“To stay afield in the Marketing Technology and Operations industry, you need to make sure you’re keeping pace with platform innovations. Not only does it make it easier to provide relevant recommendations to our clients when I understand the platforms they’re using at a user-level, but it also allows me to craft tactics and strategies at a precise level,” says Brandon Hess.
Kentico Xperience is part of the Kentico Software product suite. Their content management, digital marketing, and commerce tools are in a single solution for creating engaging digital experiences across channels, on-premises, or in the cloud. Kentico Xperience is built for marketers. A large portion of the platform focuses on delivering and optimizing real-time customer-centric marketing campaigns across multiple channels using personalization, marketing automation, contact management, lead scoring, email marketing, A/B, multivariant testing, and web analytics. In addition, BlueModus implements hundreds of websites, intranets, and webstores for clients utilizing Kentico Xperience each year.
“Brandon’s in-depth understanding of Kentico Xperience – from personalization to marketing automation – is so helpful in getting our clients set up with rich, meaningful marketing programs,” says BlueModus’ Vice President and Chief Strategy Officer Becki Dilworth.
As the #1 ranked Kentico Solution Partner worldwide, BlueModus works hard to give our colleagues the time and support needed to become certified on all Kentico Software’s products and feels this provides tremendous value to our clients and their projects. With Brandon’s addition, 66 BlueModus colleagues hold an Xperience Marketer Certification, and 43 colleagues have an Xperience Developer Certification - more than any other Kentico Solution Partner. You can learn more about our commitment to Kentico certifications and client projects implemented on Kentico by visiting our website.