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Andrew Coats Demonstrates Marketing Expertise of Kentico

Andrew Coats Demonstrates Marketing Expertise of Kentico

Congratulations to BlueModus Senior Solution Engineer Andrew Coats, for recently passing the Kentico 12 Certified Marketer Exam, earning him the credentials of a Kentico Certified Marketer. In order to achieve this accreditation, Andrew demonstrated his deep knowledge of the Kentico platform’s features and functionality as well as his practical experience using the product.

“Preparing for and taking this exam really boosted my depth of knowledge of Kentico’s powerful marketing features and capabilities,” says Andrew. “I’m confident this will help me to provide even greater value to customers through guiding them to get the most out of their Kentico implementations.”

The Kentico 12 Certified Marketer Exam, a 90-minute secure online test, consists of 50 multiple choice questions that focus on a variety of marketing and Kentico topics. To succeed, test takers must understand content optimization using both A/B and MVT testing, email marketing, contact segmentation (such as contact groups, personas, and scoring), contact management and activity tracking, SEO, PPC, conversions, campaigns, content marketing, content personalization, marketing automation, and web analytics.

“Andrew worked very hard to gain this certification, further ensuring that he is an expert in the Kentico tools we use to help our partners accomplish their objectives,” shares Josh Sherman, Director of Development.  “We congratulate Andrew on his achievement and look forward to his continued delivery of best-in-class solutions.”

As the global #1 Kentico Solution Partner, BlueModus prioritizes having the majority of its colleagues certified on the Kentico platform. With the inclusion of Andrew, there are now 40 Kentico Certified Marketers and 48 Kentico Certified Developers on the BlueModus team.

If you want to find out more on what it takes to become Kentico Marketer Certified, please visit Kentico's training page here. Or to learn about Andrew’s background, read his profile on the BlueModus website.