Congratulations to BlueModus Senior Web Developer, Alan Abair, who recently became a Kentico Xperience Certified Marketer. This is Alan’s second Kentico Xperience certification having originally earned his Xperience Developer Certification in July 2018 and renewing this certification in July 2020. Kentico Xperience is part of the Kentico Software product suite and is their content management, digital marketing, and commerce tools in a single solution for creating engaging digital experiences across channels, on-premises or in the cloud.
Now, you may be thinking why would a Developer need to want to be a certified marketer? Xperience is built for marketers and a large portion of the platform focuses on delivering and optimizing real-time customer-centric marketing campaigns across multiple channels using personalization, marketing automation, contact management, lead scoring, email marketing, A/B, multivariant testing, and web analytics. BlueModus implements hundreds of websites, intranets, and webstores for clients utilizing Kentico Xperience each year, so it is critical – although perhaps unique – that we expect our entire Technology Team, including Senior Web Developers like Alan, to not only know how to code and build solutions in Xperience but know how to use the platform as a content editor or marketer. This makes our technologists not only strong developers, but even stronger consultants as they better understand the out of box features and how our clients use the platform day-to-day.
"Getting certified will allow me to provide our clients with the best possible insight and support when implementing the digital marketing features of Kentico Xperience," Alan shares.
The Xperience Certified Marketer exam helps individuals demonstrate their comprehensive understanding and in-depth expertise in defining and running effective marketing activities using Xperience’s digital marketing features. The exam shows that you can select, define, run, and maintain successful digital marketing projects. In addition to the Xperience’s features, the exam also covers a wide range of digital marketing in general including – content marketing, pay-per-click advertising, email marketing, and search engine optimization. The exam itself is a 90-minute online secure test that consists of 50 multiple-choice questions.
“More and more customers are discovering the value of Xperience’s online marketing features,” says BlueModus Director of Development, Mike Wills. “And, Alan’s great at helping them get the most out of these capabilities.”
As the #1 ranked Kentico Solution Partner worldwide, BlueModus works hard to give our colleagues the time and support needed to become certified on all Kentico Software’s products, as well feel this provides tremendous value to our clients and their projects. With the addition of Alan, 51 BlueModus colleagues hold an Xperience Marketer Certification, and 45 colleagues hold an Xperience Developer Certification - more than any other Kentico Solution Partner. Additionally, BlueModus also has expertise in Kentico Software’s sister platform, Kentico Kontent – a headless cloud-based content management solution. We employ 43 colleagues with the Kontent Business Certification and 18 colleagues with the Kontent Developer Certification. You can learn more about our commitment to Kentico certifications and client projects implemented on Kentico by visiting our website.