Navitus Health Solutions
Challenge
Navitus had an outdated site, from both a technological and design perspective. They needed a greater marketing and lead-generation focus, to make their web presence the center of their evolving digital marketing strategy, without sacrificing the utility existing users were used to.
Solution
- BlueModus developed an updated site with a modern design, improved functionality and access to essential information to help benefit purchasers make well-informed decisions.
- Tight project deadlines were met using Kentico 12’s MVC framework model, allowing for concurrent front-end and back-end development of the site.
- The new site saw dramatic increases in organic search-based traffic due to implementation of higher quality technical SEO and more site content, including whitepapers, articles, case studies, and more.
"The BlueModus team was integral partners during our recent website refresh. They immediately leaned into a time-sensitive effort and worked shoulder-to-shoulder with us to intake, scope, and deliver more than 15 site feature improvements over a 4 week period. They were ideal partners in this large, cross-functional initiative, providing timely status updates toward on-time delivery. Our shared efforts achieved a successful launch as part of a brand awareness campaign.” Amy Toumbalakis, Sr. Director, Marketing & Communications at Navitus Health Solutions