Impinj
Challenge
Impinj wanted to see their updated brand vision brought to life with an enhanced user experience that supported their customers and partners, while showcasing their valuable library of content by industry. Additionally, Impinj needed to present in-language experience for 9 languages and enable further localization in over 80 countries.
Solution
BlueModus started with content planning to ensure Impinj’s hundreds of pages of existing content would display by relationship throughout relevant areas of the website. Kentico Xperience’s Categories supported the robust library content, while MVC’s content-first framework allowed for alternate presentations of the same underlying content. Kentico's built-in Multilingual workflows provided value for supporting 9 localized versions of the website across global regions.
"We were impressed with how quickly the BlueModus team was able to understand our business and go-to-market. They have built a website that allows us to scale our content, provide regional language support, and enable our diverse set of audiences to easily find the resources they need. The team was great to work with throughout the process delivering our project on-time and on-budget." Jill West, Senior Director of Marketing Communications at Impinj, Inc.